It hurts because it mattered.

Whale Store xoxo – Season 1

Thanks to the popularity of the store's in-house cat Somharuthai, sales pick up, much to the delight of Maewnam and Wan. But problems soon arise, putting a dent in Wan's optimism. With their relationship finally out in the open, Tonnam and Chomphu are less than delighted with the reaction they receive from Chomphu's mother.