The Image

The Music Biz – Season 1

Image has the power to make or break a musician's career. Promotional campaigns to create that image can involve press coverage, advertising, photographs and million-dollar videos. Jon Bon Jovi, Debbie Harry, Bruce Springsteen, and Aerosmith explain how they have played to the camera, while some relative newcomers -- Australian band Let Loose -- are exposed to the wonders of television.