Season 5

The Food That Built AmericaSeason 5

2024
12 Episodes

Episodes

All American Marinara
S05E01

All American Marinara

Imagine a world where marinara sauce isn't part of the American palate. That was true nearly sixty years ago, when food conglomerate Campbells kickstarts what will become an Italian American food staple.

25 Feb 202442m
Ice Cream Revolution
S05E02

Ice Cream Revolution

A cab driver turned ice cream entrepreneur comes up with the idea to mix name brand candy into high quality ice cream to create new novel flavors. After opening an ice cream shop to share his mix-in creations, his concept skyrockets.

03 Mar 202442m
Soda Rising: Birth of Pop
S05E03

Soda Rising: Birth of Pop

In the late 1800s, two pharmacists 1500 miles apart race to create healthy, non-alcoholic beverage options, kickstarting the entire soda industry with their breakout hits: Hires Root Beer and Dr. Pepper.

10 Mar 202442m
Sunshine in a Glass
S05E04

Sunshine in a Glass

A scientist and businessman team up to develop a Vitamin C rich war ration for the troops fighting in World War 2, which unexpectedly leads to the development of a frozen concentrated orange juice that tastes great and allows for the widespread distribution of OJ for the first time in history. Soon after, a fruit salesman develops a process of flash pasteurizing fresh orange juice that turns the fledgling industry on its head. The two companies will go on to battle it out for domination.

17 Mar 202442m
Let Them Bake Cake
S05E05

Let Them Bake Cake

During the mid-20th century, two unlikely characters find themselves in competition to simplify the lives of homemakers across the country by creating a tasty but easy boxed cake-mix; America's sweetheart and the original foodie go head-to-head.

24 Mar 202442m
Penny Candy Craze
S05E06

Penny Candy Craze

In the early 1900s, an underestimated confectioner creates the first wrapped penny candy--the Tootsie Roll. Meanwhile, an unemployed salesman transforms medicinal hard candy into a fruit flavored, multipack designed purely for fun with Tropical Charms. The two go on to kickstart an entire industry of nationally branded candies and transform the lollipop into a global icon.

31 Mar 202442m
Champions of Breakfast
S05E07

Champions of Breakfast

Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive; a decades long war for dominance ensues as Kellogg's and General Mills battle it out.

14 Apr 2024
Planet Mars
S05E08

Planet Mars

After being kicked out of the family business by his father, Forrest Mars scratches and claws his way back to create a multi-sector global empire, Mars Inc. Today that empire is worth over $47 billion dollars and a family dynasty that is the third wealthiest in America, worth nearly $100 billion.

21 Apr 2024
Lunchbox Legends
S05E09

Lunchbox Legends

Lunchtime is one of the most enjoyable meals of every kid's day, but before the 1960s it was just another meal; then, three very different food visionaries take matters into their own hands.

07 Jul 2024
The Colonel
S05E10

The Colonel

Kentucky gas station owner, Harland Sanders, develops a new method for making fried chicken, drawing customers from far and wide.

14 Jul 2024
Citrus Soda Stars
S05E11

Citrus Soda Stars

A small-time St. Louis soda maker, Charles Leiper Grigg, takes on Coke and Pepsi by introducing a clear, lemon-lime soda he calls 7-Up. At the same time, two brothers in Tennessee, Ali and Barney Hartman, have their own, called Mountain Dew.

21 Jul 2024
Burger Empire: The Ray Kroc Story
S05E12

Burger Empire: The Ray Kroc Story

In the 1950s, middle-aged salesman Ray Kroc is drowning in debt when he's inspired by a roadside burger stand he wants to spread nationwide, McDonald's; he creates the modern model of franchising and ignites a fast-food gold rush.

28 Jul 2024