Business Nightmares with Evan Davis – Season 1
2011
3 Episodes
Episodes
S01E01
Doomed Designs
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
09 May 2011
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S01E02
Marketing Mess-ups
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
16 May 2011
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S01E03
Disastrous Decisions
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
19 May 2011