China’s major charm offensive

Backlight – Season 25

Together with political scientist Maria Repnikova, we dive into the world of soft power. In her book *Chinese Soft Power*, she explores how China no longer seeks to persuade the world through force, but through attraction — power that bubbles up from below rather than being imposed from the top down. Soft power is often associated with tender-hearted leaders gently stroking their subjects with a velvet glove. Nothing could be further from the truth.