Karl-Friedrich Scheufele

Biography

Karl-Friedrich Scheufele, born in 1958 in Pforzheim, Germany, is the co-president of Chopard, a luxury watch and jewelry brand renowned worldwide. As a member of the Scheufele family, which acquired Chopard in 1963, Karl-Friedrich has been instrumental in transforming the brand’s identity, with a particular emphasis on fine watchmaking and precision engineering. Known for his passion for vintage cars, he spearheaded Chopard’s partnership with events like the Mille Miglia, blending horology with ...