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7.2/ 10

TMDB Rating

467

Votes

IMDb

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2012

Release Year

118 min

Runtime

Drama
History

Overview

In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote ‘Yes’ or ‘No’ to Pinochet extending his rule for another eight years. Opposition leaders for the ‘No’ vote persuade a brash young advertising executive, René Saavedra, to spearhead their campaign. Against all odds, with scant resources and while under scrutiny by the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.

Keywords

campaign
dictatorship
based on true story
chile
pinochet regime
democracy
intimidation
oppression
referendum
advertising agency
advertising jingle

Trailer

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Reviews(3)

7.7avg rating
A

Andres Gomez

@tanty

December 4, 2013

8
8/10

Interesting and informative movie about the events that started the transition in Chile from the dictatorship to the democracy.

B

badelf

November 15, 2021

8
8/10

This is an amazing true story. The directing feels messy, but it's clear that it was intended to imitate the mess that surrounded this story in real life. Pinochet was one of several dictators that was installed by United States through the agency of the CIA. Why? We can only guess that the sitti

Full review
CinemaSerf

CinemaSerf

@Geronimo1967

March 8, 2026

7
7/10

Fifteen years into his dictatorship, Augusto Pinochet was compelled by international pressure to hold a plebiscite on continuing his rule over Chile for a further eight years. With the entire political and media establishment behind him, his supporters expected a bit of a cake walk - but they hadn’t

Full review

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